Is Your Content a Prince or a Pauper?
Is Your Content a Prince or a Pauper?
There’s a saying in search engine optimization: content is king. If that’s true, why then is there so much stale, repetitive copy circulating on the web?
Everyone talks about content being king in SEO, but does anyone really go beyond inserting appropriate keywords into their content and calling it a day? Content that is SEO-friendly is user-friendly, so we should start at the other end: create *great* content, content that is the *point* of the website, content that is creative and will attract visitors over and over again … and the SEO will follow.
The point is this: Content has to rule. Content should never be a last thought, or an afterthought:
* Hire a real writer, not just someone who can do advertising copy, so that the website actually *says* something. Good web copy is a combination of business, marketing, and creative writing. (And make sure grammar/usage/spelling are correct!)
* When looking at content, always ask the question: so what? Everything should have a point.
* Change content regularly. Train people to come back over and over again. Offer continuity and follow up on it (series, etc.).
* Consider using blogs; they force you to have frequent content changes and are a good way to fit things in that don’t fit elsewhere.
… and then you’ll be … beyond the elements of style!
Posted in website stuff on June 7th, 2007