Beyond the Elements of Style

Kirkus Lives Again!

Kirkus Reviews, which describes itself as posting “over 500 pre-publication book reviews every month in multiple genres,” and was (to our horror) shut down in December by the Nielson Company, has been resurrected! Oh, frabjus joy!

Kirkus’s new owner is Herb Simon, “the owner of the Indiana Pacers, the NBA team, and chairman emeritus of Simon Property Group, a shopping mall developer,” according to the New York Times. Plans are for Kirkus to continue to be published “as a print magazine while beefing up its digital offerings.”

“With the growth of e-books and e-reading devices, no one can really see the future of publishing. But turmoil like this creates opportunities,” said Simon in the NYT article. “At a time when even the definition of a book is changing, my love of books makes me want to be part of the solution for the book publishing industry.”

Simon is apparently just as interested in publishing as he is in sports: he is already the owner of an independent bookseller (and we love independent booksellers!).

So there is hope in these changing times, and your next book in prepublication may yet see the light of day in the new and possibly improved Kirkus Reviews. And then you’ll be … beyond the elements of style!

Hope for Authors?

Does Apple’s new iPad represent hope for authors?

Okay, yeah, so I’m a Mac girl, and of course my cult believes that the world will be saved by the Macintosh. But a new product offering hope to those of us who spend our days sitting in a room and writing?

Bear with me for a moment here. Let me take you back to the beginning of the century, when record labels suddenly realized that musicians could make a perfectly good living without them. Creation and recording? Online. Distribution? Online. Marketing? Online. And while the music consumer in me loved the change (iTunes rocks, let’s face it), the author in me said, hey, wait … at least there’s still an income stream here for musicians. The song itself isn’t the product: the concerts, the t-shirts, those have become the products. Musicians can thumb their noses at the establishment and still pay the rent. But what about authors? Come on, who’s going to spend $75 for a favorite author’s face on a sweatshirt? Or pay $150 to go to a reading?

Ain’t going to happen.

So along with other writers I’ve been watching events unfold with some trepidation. And while I will admit to owning a Kindle and having become addicted to the ease of download and portability, I also have concern about the monolithic control of Amazon. So I was interested in this article by Eliot Van Buskirk in Wired magazine (and thanks to my friend Pete Tedlie for turning me on to the article!):

Wired.com’s Brian Chen and Dylan Tweney were right about Apple launching a book store to complement the iPad. The new iBook store will work pretty much the same as iTunes, functioning as one of 12 new apps that come installed on every tablet, and allowing users to choose books from a growing catalog. People who may never have contemplated actually buying an e-book before might consider it, now that it’s something they can do on their shiny new tablet. Authors and book publishers will have a larger market to pitch to, and they could take more risks on lower-selling authors, given the low cost of distributing e-books.

Still, books have not fared well during the growth of other electronic media and will face the same stiff competition on the iPad that they face elsewhere. Either way, Amazon’s Jeff Bezos should feel a bit tense today facing new competition from an extensible device that also does e-books and can be had for less than the price of a DX Kindle.

I was able to perceive some hope there. I have an acquaintance who makes a very nice living, thank you very much, exclusively writing ebooks. Right now the only categories that afford that kind of income are erotica and romance, but where they lead others may follow.

And anytime more people have books accessible to them, it’s a Good Thing. Consider the possibilities of the future, and then you’ll be … beyond the elements of style!

More on Blogging

So we’ve talked about book marketing via a blog, but haven’t really discussed how you can find and receive the information that you need from others’ blogs. Reading others’ blogs and commenting on them (always being sure to include a signature line with your name, your website, and your book’s title) is a terrific way to create an internet presence for yourself, network, and market your book.

Every blog has an RSS feed. Once you identify the blogs you want to follow, subscribe to the RSS feeds (one way to do this that is easy and free is Google Reader. By using an RSS feed, you can have the latest posts from all of your chosen blogs updated automatically, all in one place.

But what blogs should you follow? You need to be careful about what you subscibe to, because while blogs can be terrific sources of information, they can also constitute a black hole for your time and energy!

Be aware that searches on the net are all about keywords. If you’re looking for blogs on which you can comment and join the conversation (thus giving your name and book more exposure), then blogs related to the subject of your novel might be more effective than the writing and publishing blogs that most authors think they should subscribe to. With the exception of Beyond The Elements of Style, of course!

Technorati is a good place to start: go there and search for the keyword terms that interest you. The search function on the home page will identify posts with the search term; if you want to find blogs, then use the advanced search function.

Technorati gives blogs an authority rating based on how many other blogs link in to the blog. Although a high rating can indicate lots of traffic, don’t discount a blog just because of a low authority rating. You could still get traffic or search engine lift from being on a blog if it’s good fit with your subject.

There are a number of other blog directories and search engines, including Google Blog Search and Blog Catalog.

When you’re ready to comment on a blog, always make your comments useful and thoughtful. As you start to have a presence on your selected blogs, you’ll find that people start looking to you as an authority on your topics, visiting your website more often, and generally giving you the kind of marketing lift you’re looking for. And then you’ll be … beyond the elements of style!

The London Book Fair

Full disclosure first: I’m offering this as a resource, but have never myself attended this particular show, so can’t comment first-hand on its usefulness.

But FYI, the London Book Fair will be taking place this spring from the 19th to the 21st of April, 2010.

The London Book Fair is one of the global marketplaces for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. It’s not as large or as famous as the Frankfort one, but well worth taking note of. As the advertisements say,

Even in the digital age, the power of meeting face-to-face cannot be underestimated. Wherever in the world you want to do business, you can do so much more, at The London Book Fair.

Take a look at what’s going on—it’s a lovely time to visit England! And then you’ll be … beyond the elements of style!

Readers’ Reactions

We’ve been talking a great deal about book promotion here recently, and I wanted to take a moment to share with you one of the more delightful fruits of one’s labors … namely, the responses of readers.

My best experience in this area was a letter I received after the publication of my novel Wings. One of the characters in Wings, Sarah Martin, is modeled on Harriet Quimby, the first American woman to hold a pilot’s license. The letter read, “My husband knew Harriet Quimby, and he says she would have liked the life you gave her.”

A few years ago I wrote a book called Open Your Heart with Geocaching, and have had very nice feedback on it indeed. But even better is when what you write inspires others, makes them take your thoughts further, allows them to appropriate truths from it for themselves. So I was pleased to receive the following email:

I hope you don’t mind me sharing a few thoughts with you relating to my experiences after I started reading your book on Geocaching.

I have struggled for years to find a hobby that I can really get interested in. I tried woodwork for a while, but it just didn’t grab me. Then at the start of this year I stumbled across Geocaching and everything fell in place. I think it is the way in which the sport manages to pull together all the different interests that I have. It does not matter what your interests are, you will experience the same ability of Geocaching to pull unexpected things together at the most unexpected places.

I find it extraordinary how your mind gets informed of something and you then shortly thereafter encounter it in a totally different context – almost like a confirmation! In the copy of the listing of “Dark Satanic Mills” in Appendix C of your book, you quote an excerpt from Jerusalem by William Blake. I am one of those types that read more than one book at a time. It was therefore at the same time quite surprising but also entirely expected that a few days later I found a quote from Europe by William Blake (1794) in the story of the 9 remaining moon walking astronauts – Moon Dust by Andrew Smith (Bloomsbury 2005). What makes it quite incredible is that this quote is a very accurate description of the experience of the earth at creation which is similar to that which one can expect to experience while you are out in nature geocaching: “every particle of dust breathes forth its joy”!

The use of poetry in Geocaching is quite special. I recently did a multi-cache that also makes use of poetry in its various waypoints. This cache is situated in a very well kept cemetery – the Fourways Garden of Remembrance. Fourways is a suburb approximately 25 km from the centre of Johannesburg. The cache – Celebration of Life GC1CWP6 – is extremely poignant. The celebration of life in a cemetery is a beautiful concept – the use of poetry appearing of various graves makes it all the more special.

Here your advice to breathe and experience the location really made sense.

Look for the delight that your words can bring to others. And then you’ll be … beyond the elements of style!

Revisiting Jodi Picoult

I’m a playwright as well as an author, and earlier this year I had the honor of “translating” one of Jodi Picoult’s novels, The Pact, into a stage play. The play has been an immense success, including a nomination for best script for the NH Theatre Awards, and it’s led me to revisit many of her other novels, most of which I haven’t read in some years.

There’s something about revisiting an author you haven’t read for some time; it’s like spending time with an old friend. Comfortable and pleasant and sometimes (when you’re lucky) a little surprising. Yesterday a blizzard hit the Cape, where I live, and I allowed myself a pleasant snow day: I stayed in my pajamas and did very little but re-read old friends. Phil Rickman. Dennis Lehane. Michael Malone. And, of course, Jodi herself.

There is a lot of joy in reading (as I discuss in some length in Open Your Heart with Reading), and it doesn’t always have to be something new and challenging.

Spend some time this holiday week with one of your old friends and see what a great experience it can be for you! And then you’ll be … beyond the elements of style!

More On Book Marketing: Social Media

Last time we talked about SEO for book marketing on the web. But the reality is (and those of you who subscribe to my newsletter, Limitless Content, already know this) that the trend of 2010 is toward integration. SEO alone isn’t going to do it. Direct mail alone isn’t going to do it. You really need to integrate all of your efforts into one seamless strategy if you’re going to get any traction in your book marketing efforts.

Enter social media. Here’s not only a way to reach a lot of people, but a way to have someone else help you do it! How cool is that?

First step: Open accounts with Facebook, Twitter, LinkedIn, Digg, and MySpace. If you already have one, think about opening a second one that is tied in specifically to the book you’re marketing. The more focused your interactions in social media, the better.

Social media has emerged as one of the biggest buzzwords in the short history of the Internet. Never mind what tool or platform you use, social media is really about connecting people, engaging them, and treating them the way they want to be treated. Social media is having a huge impact on business, not just from a marketing perspective, but also in areas such as customer service, market research, and product development.

Social networks can allow you to reach and influence thousands of people, which can generate more traffic to your book’s website and sell more copies of your book. When optimizing your site for social networks, it is important to keep some general tips in mind:

1. create a well-written summary of your post in the first paragraph
2. place social networking bookmarks and buttons on your site
3. comment and submit stories
4. establish yourself to potential customers as an expert in your field.

MySpace
You don’t have to be sixteen and silly to leverage MySpace, and if your book is even remotely aimed at young people, it’s time to start your MySpace marketing. Start slowly: obtain an account, not with your own name, but with that of your book instead; instead of the requisite headshot, put in a shot of the book cover. Once you have that in place, look at the space as a mini-website ad put something together, being careful to keep the same look and feel (as much as possible) from your own website. Make sure that you have links back to your regular website, and use the social networking equivalent of alt tags on any pictures.

Facebook
Facebook allows you to create a “group,” but it doesn’t have to be about people. Think outside the box: the group can be an event, such as a sale, or it can be your book itself; once you’ve created it, invite all of your email subscribers to come and view it.

LinkedIn
Less social and more professional networking, LinkedIn nonetheless can be exploited for the holidays. One of the great resources of this networking site is the practice of users asking questions that can then be answered by other users. Many of the questions will be irrelevant to your book, but some will be; answering them well, completely, and helpfully will establish you as an expert in the field, an authority to which people can turn, and generate buzz about your book. Including a link to your website will garner great SEO mileage as well!

Make Sure You’re Prepared
One caveat that’s true for all social networking sites: if you’re building up a book profile, you have to consider what “friends” you want to be associated with for branding purposes. And you need to be willing to engage with the audience: blogging, sending messages, and being an actual member of the community. It takes planning and strategy, but social networking can really help with your book marketing strategy. And then you’ll be … beyond the elements of style!

More on Book Marketing: Direct Mail

As much as we’re all delighted by the new media available (see the last two posts), there’s still value in the old-fashioned approach of getting something printed (a postcard or a bookmark) and sending it out to a list of people who may be potential book buyers and/or reviewers.

Why? Think about it: as more and more companies take their marketing budgets online, people’s mailboxes have emptied out. While this month may be the exception (catalog companies are still alive and well and very evident during the holidays), in general you’re probably finding less and less direct mail in your physical mailbox. And what that means is that what is there is likely to merit more attention than in the old days when advertising postcards were plentiful.

I asked Tina MacNicholl of the direct marketing firm The Catamount Group if it’s a good time to do some direct marketing. Here’s what she had to say:

Think about it. What’s in your mailbox these days? Not very much, if it’s anything like mine. Not only has much marketing gone online, but so have bills, newsletters, donation requests … all the things that used to clutter up our physical mailboxes.

Yesterday when I looked in mine I found one lonely bill. And I have to say that if a flyer had been there, I would have looked at it!

One of our clients told us that response to their most recent direct mailing is the best that it has been in years, and that’s in the middle of a recession. Think about that: they got that response because no one else was there.

So maybe it’s time to come back into direct mailing while the competition is elsewhere. It’s not a complete marketing plan, but it’s an important component of one.

So have those postcards and bookmarks made up, and put together a mailing list for a direct mailing early in the new year. It’s one more part of your book marketing strategy that’s sure to bring success in 2010. And then you’ll be … beyond the elements of style!

Social Media for Readers and Writers

So let’s start our tour of social media with my favorite group of people—people who read and people who write! With some exceptional help from some of my colleagues at LinkedIn (a social network site you’ll find mentioned here), I’ve put together a list of social media sites you might want to check out. They’re not in any particular order, so don’t bother looking for one; perhaps you can see it as an example of the random nature of the Net!

Remember as you browse the first rule of social media: there’s no one-size-fits-all here. Some of these sites may interest you; many of them will not. And that’s as it should be, because you don’t want to spend all of your time online! Explore the sites at your leisure, see which ones seem to work for you, try them out. If you don’t like one site, move on.

And if you find more to add to the list, drop me an email at jcezanne@customline.com and let me know!

• Literature Map: Gnooks is a self-adapting community system based on the gnod engine. Discover new writers you will like, travel the map. of literature and discuss your favorite books and authors.
• Book Glutton: Read books online with other people—suggest books, discuss books, see who’s reading what. Sign on as a glutton and take the video tour!
• Library Thing: So if you feel a need to catalogue your personal library online, Library Thing is the place for you. You can do it here, and then connect with others whose libraries you like. Note that there’s a fee once you pass 200 books.
• Good Reads: Another book cataloguing site. Also offer some great lists and trivia. (As I write this, Twilight is simultaneously on the “best books ever” and “worst books ever” lists, so it’s even-handed!)
• Author’s Den: From the site: “While some of the other sites focus on readers, here’s one that focuses on authors as well. From the site: “The largest most vibrant free online literary community of authors and readers! Visited by 1,400,000+ readers/mo.” It claims that authors “willreach many readers” and that readers
  can “discover, interact, get personal, buy and read!”
• Red Room says that it’s “where the writers are,” and explains, “Red Room provides authors and members with free, easy-to-use, elegant online homes. It’s a place for the literary community to promote their work, express themselves, and connect with their favorite authors.”
• Swap Tree is a book- (and music-, DVD-, and video-game-) swapping community. Have a book you want to trade for another? This is the place for you!
• We Read: Ger personalized recommendations for books, share your recommendations with others. Includes discussion forums.
• Write Lit“aims to bring writers and readers together from all parts of the globe. It seeks to help the writer — technical, commercial, and literary — earn a living, and find audiences for his work. Furthermore, it aims to provide a venue for readers to share their passion for the written word.”
• Authonomy: This is a community sponsored by HarperCollins UK that “invites unpublished and self published authors to post their manuscripts for visitors to read online. Authors create their own personal page on the site to host their project – and must make at least 10,000 words available for the public to read. Visitors to authonomy can comment on these submissions – and can personally recommend their favourites to the community. authonomy counts the number of recommendations each book receives, and uses it to rank the books on the site. It also spots which visitors consistently recommend the best books – and uses that info to rank the most influential trend spotters.”
• Writers’ News/Writing Magazine: This is a singularly useful site, a clearinghouse for a number of different activities: competitions, classes, book discussions, forums, links … it’s all here.
• Bookworm: a blog that celebrates books and reading with lovely enthusiastic reviews by the author, Lubya Kably.
• Media Bistro: Though not strictly an author/reader sort of site, Media Bistro is a community that can be useful to writers looking to improve skills, get jobs, and connect with other media professionals. They have local chapters throughout the United States that offer get-togethers in person.
• Book Marketing Network, part of the whole Ning family of social networks, describes itself as being “for book authors, self-publishers, book publishers, publicists, marketers, and others involved in writing, publishing, and marketing books.” Includes, in true social media style, something for everyone—photos, videos, discussion boards, events, and blogs.
• The Book Place, also a Ning community, features a blog, podcasts, reviews, and discussion.
• Writers Digest: the online community associated with the grande dame of aspiring writers’ magazines, Writers Digest , the site offers some social networking but mostly supports the magazine. Online subscriptions are available.
• Gaia Community: once you join the community you’ll have access to the books section. Very useful if you’re interested in spirituality and healing topics.

In addition to the list above, there is a Facebook application called Visual Bookshelf that you can access from inside Facebook. It’s another community that shares reading lists and reviews.

So that’s it for now! I’ll update this list periodically, as community life on the Net is always changing, always growing … but this should get you started. And then you’ll be … beyond the elements of style!

Amazon Reconsiders

As we all know by now, Amazon listened and responded to the expressions of concern over its recent apparent censorship activities. It’s unclear (and probably always will be) exactly what happened to the listings of books deemed to be adult-themed over this past weekend, and the debates will probably continue for some time. At the end of the day, however, I think we can come away with a few important things to remember:

• The price of freedom is eternal vigilance.
• Corporations do not and never have had your best interests at heart.
• Bugs can and do happen.
• Corporations will respond to pressure when it appears that actions they have taken will affect their financial bottom line.

Bear all that in mind, and you’ll be … beyond the elements of style!